Hey there!
I’m Oforiwaa Pee, a transport geography researcher, location intelligence consultant, and strategic thinker using geospatial data to solve real-world challenges. My journey spans continents and industries, connecting the dots between complex geospatial data and impactful decisions for businesses, policymakers, and communities.
With a background in Geography and City Planning and expertise in market research, business development, and policy evaluation, I help organizations (across business, government, academic, and nonprofit sectors) unlock the power of geospatial/location intelligence to optimize decision-making, sustainability, and profitability.
How I Add Value Using Geospatial Data
- Business Growth & Market Strategy – Empowering businesses for smarter location-based decisions, optimized site selection, operations, and deeper customer insights.
Transforming Business with Location Intelligence: With experience in location intelligence at Nike, Gonigs, etc. I help global brands leverage the power of geospatial insights for everything from site selection to customer behavior analysis. It’s not just about maps – it’s about using data to drive strategic business decisions and unlock hidden market potential.
- Transportation & Infrastructure Impact – Evaluating transportation investments to improve mobility, accessibility, equity, and sustainability.
Shaping Sustainable Cities: As a researcher in Transport Geography, I focus on understanding the impact of transportation systems, such as Johannesburg’s Rea Vaya BRT, on urban mobility and sustainable growth. My research uses cutting-edge spatial analysis to reveal the stories behind the data, helping cities plan smarter and more inclusive transit systems.
- Urban Development & Sustainability – Guiding policymakers, cities, and organizations create smarter, more resilient communities.
Innovating for the Future: I serve on expert panels for the National Academies of Sciences, Engineering, and Medicine (NASEM), Transportation Research Board (TRB) division, contributing to the future of transport and smart city planning. My work bridges academia, industry, and policy, making me a go-to voice in the evolving world of smart mobility and spatial innovation.
📊 With over a decade of experience spanning Nike, Esri, academia, and consulting, I combine quantitative methods (spatial modeling, causal impact analysis, etc.) with qualitative insights to drive high-impact solutions across industries. By translating complex data into real-world strategies, I empower decision-makers to anticipate trends, optimize resources, and create sustainable outcomes. I thrive at the intersection of geography, technology, and strategy, ensuring that businesses and policymakers harness the full potential of geospatial/location intelligence to drive long-term success.
🔹 Beyond my professional work, I serve on multiple boards, advisory councils, committees, and volunteer initiatives worldwide, and I have earned over eighty prestigious awards, scholarships, and fellowships for academic excellence, leadership, and innovation.
Why it Matters
Geospatial data is revolutionizing how we approach business, policy, and urban development. Organizations are leveraging its power to drive data-driven solutions that address business, socioeconomic, and environmental challenges.
Geospatial data is reshaping industries—from business expansion and supply chains to infrastructure planning and climate resilience. Leveraging Geographic Information Science (GIS), geospatial data science, spatial causal inference using econometrics, and other spatial big data practices to provide actionable insights that drive efficiency, anticipate trends, mitigate risks, and uncover new opportunities is therefore critical.
My Mission
My mission is clear: to harness the power of geospatial intelligence and data science to drive sustainable urban development, optimize transportation systems, and empower businesses to make strategic, data-driven decisions that shape a smarter, more connected world.
Let’s connect and create impact together!