Gonigs Inc.

Gonigs Inc. is a location-based market analytics and business consulting firm that leverages the combined power of location and business data insights for optimal actionable plans. Gonigs helps entrepreneurs, businesses, and organizations take advantage of location-based analytics and business intelligence to site businesses in profitable locations. The firm provides clients with the competitive advantage of using location for market area planning.

Oforiwaa Pee is the Projects Liaison Manager and a Principal Data Consultant at Gonigs. As a project manager, she plays the lead role in planning, executing, monitoring, controlling, and closing out projects. She is responsible for the scope of entire projects, the project team, resources, project budget of projects.  She plans, organizes, and directs the completion of specific projects for Gonigs while ensuring these projects are on time, on budget, and within scope.

Her work as a consultant focuses on location data analytics and business intelligence. She optimizes business strategies by combining business and location intelligence to help companies gain a competitive edge in their markets. She assists organizations in generating value for their business planning and development efforts by using location-based market intelligence strategies to make informed decisions. To provide meaningful market insights, she uses tools such as GIS, R, Python, Microsoft Power BI, and Tableau for spatial and statistical analysis. She analyzes and visualizes a combination of consumer behavior, business competitor activities, demographic characteristics, traffic, environmental, and geospatial (location) data to provide strategic insights on prime business locations as a competitive strategy.

Transport Africa

Transport Africa researches and curates the (hi)stories, theories, concepts, models, practices, and systems of motorized and non-motorized transportation and traveling in/of/from Africa. The site’s goal is to  track the state of transportation in Africa, examine transport datasets, and explore the intricate relationships between transportation projects and politics, both at the national and local levels. Transport Africa is simply for the interested citizen, a studious politician, an ambitious planner or student, or a fact-checking journalist. Transport Africa is the most valuable online asset for Africa’s transportation news and research.

Oforiwaa Pee is the editorial curator for Transport Africa. She is the editor and data analyst researching and publishing content on all African countries’ transportation and traveling issues. She also oversees transport analytics projects and the site’s online management to effectively disseminate African transportation insights.